MARKETING OFFICER

VACANCY ANNOUNCEMENT@ UFULU FINANCE LIMITED

POSITION: MARKETING OFFICER

Location: Lilongwe Head

APPLY NOW
https://www.ufulufinance.com/jobs/marketing-officer

ABOUT UFULU FINANCE
Ufulu Finance Limited is dedicated to empowering everyday Malawians through transparent financial solutions, ethical microfinance and fair credit to promote sustainable prosperity.

The company is inviting applications from suitably qualified and experienced candidates for the position of Marketing Officer.

JOB SUMMARY

The Marketing Officer will be responsible for promoting the company's products and services, managing its digital presence, maintaining brand consistency and coordinating marketing campaigns to increase brand awareness and generate customer leads.

KEY RESPONSIBILITIES

1. Digital Marketing and Content Creation

• Manage the company's website and social media platforms, ensuring information is accurate and up to date.
• Create and publish engaging content, including product promotions, company updates and customer education materials.
• Maintain a content calendar for consistent online communication.
• Monitor online enquiries and refer sales leads to the Business Development Officer or relevant branches.
• Track social media engagement and website performance and prepare periodic reports.

1. Marketing Campaigns and Brand Management

• Coordinate marketing campaigns to promote the company's financial products and services.
• Prepare and distribute marketing materials, including brochures, posters, flyers and banners.
• Ensure consistent use of the company's logo, colours and brand identity.
• Support product launches, promotional events, community outreach and branch marketing activities.
• Liaise with designers, printers and other service providers to produce approved marketing materials.

1. Market Research and Customer Awareness

• Research customer preferences, competitor activities and market trends.
• Support customer education and financial literacy campaigns.
• Collect customer feedback and recommend improvements to marketing strategies.
• Identify opportunities to increase brand awareness and reach new customer segments.

1. Lead Generation and Coordination

• Implement approved marketing activities to generate customer enquiries and leads.
• Record and forward marketing-generated leads to the Business Development Officer or relevant branches.
• Work with the Business Development Officer to align marketing campaigns with sales priorities.
• Monitor campaign results and use feedback to improve future marketing activities.

1. Reporting and Compliance

• Prepare monthly marketing activity and performance reports.
• Maintain records of marketing campaigns, materials and related expenditure.
• Ensure all marketing materials are approved before publication or distribution.
• Ensure marketing communications accurately represent the company's products, prices, terms and conditions.
• Comply with company policies, applicable regulations, privacy requirements and brand guidelines.
• Perform other related duties assigned by management.

KEY PERFORMANCE INDICATORS

• Consistency and growth of social media activity and engagement.
• Timely updates to the company website and digital platforms.
• Number of marketing campaigns and promotional activities completed.
• Number of qualified leads generated through marketing activities.
• Timely referral of leads to the relevant officers and branches.
• Timely production and distribution of marketing materials.
• Consistency and accuracy of company branding.
• Timeliness and accuracy of monthly marketing reports.
• Marketing campaign performance against agreed objectives and budgets.
• Compliance with approved marketing and communication policies.

QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing or a related field.
• Minimum of four (4) years of experience in marketing.
• Integrity and discretion in handling confidential information.

REMUNERATION AND BENEFITS

Ufulu Finance Limited offers a competitive salary and comprehensive healthcare. The successful candidate will sign an employment contract with the company.

HOW TO APPLY

Interested and suitably qualified candidates should submit their applications online through the official Ufulu Finance careers website.

Applications and enquiries: vacancies@ufulufinance.com

Official Application: Visit the Ufulu Finance careers website, search for Marketing Officer and select Apply for this Role to access the application form.

Application Deadline: Wednesday, 4th November 2026

Share this opportunity with qualified candidates who may be interested in applying.

APPLY NOW
https://www.ufulufinance.com/jobs/marketing-officer